What can you expect to receive from a brief?
We generally benchmark to 5 creators per brief, however the complexity of your brief will directly influence how many creators are able to participate. By including scenarios of a common theme and focusing on accessible locations (think the home, outdoor, non-restricted public spaces), your briefs are more likely to “go viral” with our creative community and attract more submissions.
Top tip: Our creators are experts in crafting content to 'pass as' a particular location, trained to carefully compose and style scenarios to reflect cultural nuances. Opening your brief to be shot 'Globally (pass as)' allows for a greater number of submissions and the opportunity to have your brief shot by some of our most talented contributors in different parts of the world.
Timelines for content access and briefing
- The Custom Content subscription is valid for 12 months. This means you have one year to use your briefs and downloads*
- The images and videos you download are provided with an exclusive perpetual royalty-free license for all mediums. You can continue using your content indefinitely after your subscription expires.
- Once the brief closes, only you will have access to the content you downloaded. Make sure you download all the images or videos you'd like to use, in the 30-day window.
- Depending on the product featured, product placement briefs may require longer production timelines to incorporate shipping if required. Shipping costs are covered by you separately from the costs of your Custom Content subscription.
*IMPORTANT: Please make sure to submit the last brief at least 3 months before the agreement expires, to allow the time for brief delivery and subsequent content selection. Once the agreement ends, you will no longer be able to use the Custom Content platform to make downloads or access your prior briefs.