Brief title
Family Togetherness
Content type: stills or video
Stills
Brief description
We’re looking for lifestyle imagery of family togetherness, showing families of all diversities at home having real moments of heartwarming interaction, without technology.
Region: Global or Country
Global
People (optional)
Parents and children
Ethnicity: Diverse range
Gender: Diverse range
Children age range: 3-10 years old
Key requirements (3 to 10)
- We are looking to capture authentic moments of connection between parents and children
- Happy and relaxed models talking naturally, shot in soft bright light.
- Focusing on interaction without technology
- Capture realistic, everyday moments
- Please include a hint of the brand colour red in the images
Describe some sample locations, settings, scenarios, and activities (up to 10)
- Preference for indoor settings
- Family talking and laughing in a family home
- Children and parents playing games
- Reading together
- Hugging and cuddling
- Interacting with pets
- Parents helping kids with homework
Technical requirements (up to 10)
- Shallow depth of field preferred
- Horizontal orientation
Things to avoid (up to 10)
- Avoid people looking into the camera
- No alcohol
- No negative facial expressions
Visual examples
How others have done it:
Click here to see how BT briefed our creative community to capture professionals using tech in small business environments.