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聚焦于一个可以由不同的人以各种方式展示的关键主题。 将您的简短主题视为一个搜索词，您可以输入到 gettyimages.com 搜索栏中。 家庭时刻、离家出走、健康生活方式等课题。
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转到全局或 '通过为 <country>' 以获得更多的内容品种。 使用 Getty 图像的好处是我们的全球影响力，使您不仅能够进入不同的地点，还能够接触我们才能社区中的不同类型的设置和技能。 我们的创作者精通区域内容和事物的标记，以避免产生全球或区域可用的内容。
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使用您的模型偏好设置 灵活。 对一个关键的人口构成可以是零，但是要记住，很难通过拥挤来抓住特有的或跨部门的要求。 我们的创造者与真正的人民——他们的朋友、家庭和社区——共事。 注入多样性和现实。
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Focus on accessible scenarios: home and outdoors, with shots featuring 1-3 people. This will broaden the pool of creators who can create your content.
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With suggested activities, leave room for interpretation to benefit from the creativity of our creators. Rather than a rigid shot list, think of the activities you list as guidance to photographers or videographers. Indicate the type of content that could work for you, and our creatives will work within that range and with the people and locations they have access to, to fulfill your brief.
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Balance variety vs specificity in your brief. Make sure your Key Requirements prioritise the content you really need. We encourage you to be open to variety and interpretation too, allowing our community to show their own creative perspective on your suggested scenarios.
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告诉我们您不想要。 使用“事物”来勾销任何使您拒绝选择图像或片段的内容。 Often your Brand guidelines will have recommendations on what to avoid in imagery – use that in the brief.
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If a particular demographic or setting is very important (for example seniors, or office-based scenarios), use a dedicated brief to capture it. 这将确保你有更多的多样性和选择。
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视觉示例是关键。他们有助于支持您的简短要求，并向我们的创作者展示您喜欢的内容风格。 最简单的方法是在 gettyimages.com 上创建一个图像或视频看板。 查看我们创建看板的教程这里。